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Scenic Route Digital

Rene Morozowich

Are you an established service provider who wants an additional income stream, to grow your impact without increasing 1:1 work or to experience more time freedom? If that's you, sign up to get bi-monthly emails on how you can create, launch and market digital products.

Featured Post

I just let her talk me into it

Hey Reader, A few months ago I went to the store to buy some new mascara. I've been wearing the same kind for years, but don't need to buy it very often because it lasts me a long time. The salesperson took me over to the section and said, you don't want waterproof mascara (which is what I usually get). You want the regular mascara. So I picked up the regular mascara, checked out and went about life. In the subsequent weeks, I realized why I don't buy regular mascara. I'm a business owner, in...

3 days ago • 1 min read

Hey Reader, These episodes dropped in March 🍀 [Interview] Incorporating print on demand into your suite of products with Tim Krywulak. Have you ever thought about print on demand products as part of your offerings? Tim shares why and how he added these to his product list which also includes a few templates available on Gumroad. Watch or listen to episode 53. [Solo] Why should I spend time on a $50 product when my services are thousands of dollars? I love this question because on the surface...

16 days ago • 1 min read

Hey Reader, Every year my son's high school marching band takes a trip and marches in a parade out of town. The band keeps the kids super busy for the duration of the 5-day trip. The kids went to Disney (Epcot, Hollywood Studios and Magic Kingdom) plus Kennedy Space Center and Cocoa Beach at the beginning of March. It's an exhausting (but fun) trip. When he got home, he opened his computer, saw how much work he had to do, immediately got overwhelmed, closed the computer and went to sleep. 😑...

about 1 month ago • 1 min read

Hey Reader, It feels great to be back in the swing of weekly episodes! Last week I hit 5,000 downloads and I just wanted to say thank you for listening! Here are the highlights from February 😍 [Interview] You may already have a digital product with Debbie Campbell. Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn’t included in...

about 1 month ago • 1 min read

Hey Reader, I love having conversations because new questions (and content ideas) always come up. Here are a few recent ones: If I have a lead magnet, do I have a digital product? Why should I spend time on a $50 product when my services are thousands of dollars? If I start selling digital products, do I have to stop offering my services? Next week I'll be recording episodes based on these questions, but I wanted to ask you – what questions do YOU have about digital products? Anything about...

about 2 months ago • 1 min read

Hey Reader, Have you ever heard something that blew your mind immediately? Recently I was on a Zoom call with a new connection. I was lamenting that I wasn’t sure if I was headed in the right direction, if I needed to make changes or really what I needed to do. She said, “Maybe it’s time to just stick with it.” 🤯🤯 I'm making a few tweaks this year, but mostly I'll be here, sticking with it by: Continuing to put out the podcast! Season 3 launched today with Advice you’re not hearing about...

2 months ago • 1 min read

Hey Reader, A few months ago, I shared an episode on the show about selling templates. As part of that endeavor I decided to do a live workshop. The plan was to: Create a workshop that people could attend for free Share it on a related blog post, alongside the templates Share it over a few weeks on social media and with my lists Hold the workshop and get questions live Have the replay available for free for a week for people who registered Sell access to the recording after Sounds like a...

3 months ago • 1 min read

Hey Reader, If you’ve been following me on Twitter, Threads or LinkedIn, you may have seen my 22 days of digital products campaign. I shared my guests' products in the order they appeared on the show, but I wanted to talk about the types of products that these business owners have created. Hopefully you're inspired for your own digital product journey in 2024. 🙌 Community I don’t consider community or memberships digital products, however many business owners start with digital products or...

4 months ago • 3 min read

Hey Reader, I'm curious – how do you finish out the year? Have you checked out of work? Are you in a mad dash to get things done before the end of the year? Or maybe it's just like any other month? This year I'm all over the place. 🤪 I attended a reflection and planning session last week where we looked at our wheel of life and answered some questions I'm attending a creating guidelines workshop next week A colleague shared a workbook to Unravel Your Year that I plan to investigate I have...

4 months ago • 1 min read

Hey Reader, If you follow me on social, you may have seen the start of 22 days of digital products 🙌 For 22 days, I'll be sharing the products of my podcast guests. These business owners have launched a wide variety of products – from templates and guides to mini courses to memberships. If you haven't launched a product yet, you may find some ideas and inspiration (or better still, a product that can help you solve an important problem you're having). All of the guests I've interviewed have...

5 months ago • 1 min read
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