Hey Reader, Since I broke my ankle last year, I've had a difficult time finding my way back into a regular exercise routine. I've tried a LOT of things that haven't worked well, but for the past month, I've just been writing down what I've done. Seeing this list, I can feel sort of a pull. I don't want to let it (or myself) down by writing none for a few days in a row. It got me thinking that if you're trying to work on your product, you could: Plan ahead of time, like with this Google Sheet....
about 2 months ago • 1 min read
Hey Reader, In the podcast episode that dropped today, Laura shared that she loved to create digital products, but she didn't love hooking up the twiddly bits. Creating the sales page, adding the product listing, connecting to her email marketing platform, making sure the emails were configured properly – that kind of stuff. I'm wondering if Laura is in the majority or the minority, so my question for you is – what parts do you love and what parts do you not love about creating, launching or...
2 months ago • 1 min read
Hey Reader, One of the reasons I launched a podcast last year was to establish authority in the digital product space. I had helped a few of my web clients launch their products (and loved it) so I planned to pivot in this new direction. I've enjoyed podcasting more than I thought, but I've been having this sinking feeling that something isn't right. After episode 58 early in April, I just didn't feel up to creating more solo episodes, so as you can see, I've switched to interviews only. I'm...
3 months ago • 2 min read
Hey Reader, A few months ago I went to the store to buy some new mascara. I've been wearing the same kind for years, but don't need to buy it very often because it lasts me a long time. The salesperson took me over to the section and said, you don't want waterproof mascara (which is what I usually get). You want the regular mascara. So I picked up the regular mascara, checked out and went about life. In the subsequent weeks, I realized why I don't buy regular mascara. I'm a business owner, in...
4 months ago • 1 min read
Hey Reader, These episodes dropped in March 🍀 [Interview] Incorporating print on demand into your suite of products with Tim Krywulak. Have you ever thought about print on demand products as part of your offerings? Tim shares why and how he added these to his product list which also includes a few templates available on Gumroad. Watch or listen to episode 53. [Solo] Why should I spend time on a $50 product when my services are thousands of dollars? I love this question because on the surface...
4 months ago • 1 min read
Hey Reader, Every year my son's high school marching band takes a trip and marches in a parade out of town. The band keeps the kids super busy for the duration of the 5-day trip. The kids went to Disney (Epcot, Hollywood Studios and Magic Kingdom) plus Kennedy Space Center and Cocoa Beach at the beginning of March. It's an exhausting (but fun) trip. When he got home, he opened his computer, saw how much work he had to do, immediately got overwhelmed, closed the computer and went to sleep. 😑...
5 months ago • 1 min read
Hey Reader, It feels great to be back in the swing of weekly episodes! Last week I hit 5,000 downloads and I just wanted to say thank you for listening! Here are the highlights from February 😍 [Interview] You may already have a digital product with Debbie Campbell. Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn’t included in...
5 months ago • 1 min read
Hey Reader, I love having conversations because new questions (and content ideas) always come up. Here are a few recent ones: If I have a lead magnet, do I have a digital product? Why should I spend time on a $50 product when my services are thousands of dollars? If I start selling digital products, do I have to stop offering my services? Next week I'll be recording episodes based on these questions, but I wanted to ask you – what questions do YOU have about digital products? Anything about...
5 months ago • 1 min read
Hey Reader, Have you ever heard something that blew your mind immediately? Recently I was on a Zoom call with a new connection. I was lamenting that I wasn’t sure if I was headed in the right direction, if I needed to make changes or really what I needed to do. She said, “Maybe it’s time to just stick with it.” 🤯🤯 I'm making a few tweaks this year, but mostly I'll be here, sticking with it by: Continuing to put out the podcast! Season 3 launched today with Advice you’re not hearing about...
6 months ago • 1 min read