profile

Scenic Route Digital

The disaster that was my first live workshop

Published 3 months ago • 1 min read

Hey Reader,

A few months ago, I shared an episode on the show about selling templates. As part of that endeavor I decided to do a live workshop.

The plan was to:

  • Create a workshop that people could attend for free
  • Share it on a related blog post, alongside the templates
  • Share it over a few weeks on social media and with my lists
  • Hold the workshop and get questions live
  • Have the replay available for free for a week for people who registered
  • Sell access to the recording after

Sounds like a decent plan, right?

Well... it was mostly a disaster. Here's what actually happened:

  • I created the workshop and publicized it
  • 61 people visited the page and 8 people signed up (for reference, about 585 people visited the blog post)
  • One person attended the workshop
  • It was great, but it was so customized to their situation that I couldn't use the recording
  • After we got off the call, I recorded the workshop by myself and got it ready to share
  • I accidentally sent it to the entire list (of 40) instead of just the people who registered
  • 55% opened and the video got 10 views
  • No one responded to the email or the video
  • I haven't put up the recording for sale

🙈😭

The reason I'm sharing this story is to illustrate that sometimes a great-sounding plan doesn't quite work out how you think it will. I could throw in the towel and say I'll never do another workshop, or I could brainstorm a few ways to make next time more successful.

Remember, this is all just a big experiment. Consider the advice you get in these emails and from the podcast, pick out what you think might work for you and give it a try.

What are you trying this month? Reply and let me know! I read and respond to every email. (And if you have any thoughts about how I can make future workshops easier or better, I'm all ears 😆)

Best,
Rene

P.S. When you're ready, here's how I can support you 👉

Scenic Route Digital

Rene Morozowich

Are you an established service provider who wants an additional income stream, to grow your impact without increasing 1:1 work or to experience more time freedom? If that's you, sign up to get bi-monthly emails on how you can create, launch and market digital products.

Read more from Scenic Route Digital

Hey Reader, A few months ago I went to the store to buy some new mascara. I've been wearing the same kind for years, but don't need to buy it very often because it lasts me a long time. The salesperson took me over to the section and said, you don't want waterproof mascara (which is what I usually get). You want the regular mascara. So I picked up the regular mascara, checked out and went about life. In the subsequent weeks, I realized why I don't buy regular mascara. I'm a business owner, in...

3 days ago • 1 min read

Hey Reader, These episodes dropped in March 🍀 [Interview] Incorporating print on demand into your suite of products with Tim Krywulak. Have you ever thought about print on demand products as part of your offerings? Tim shares why and how he added these to his product list which also includes a few templates available on Gumroad. Watch or listen to episode 53. [Solo] Why should I spend time on a $50 product when my services are thousands of dollars? I love this question because on the surface...

16 days ago • 1 min read

Hey Reader, Every year my son's high school marching band takes a trip and marches in a parade out of town. The band keeps the kids super busy for the duration of the 5-day trip. The kids went to Disney (Epcot, Hollywood Studios and Magic Kingdom) plus Kennedy Space Center and Cocoa Beach at the beginning of March. It's an exhausting (but fun) trip. When he got home, he opened his computer, saw how much work he had to do, immediately got overwhelmed, closed the computer and went to sleep. 😑...

about 1 month ago • 1 min read
Share this post