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The disaster that was my first live workshop
Hey Reader,
A few months ago, I shared an episode on the show about selling templates. As part of that endeavor I decided to do a live workshop.
The plan was to:
- Create a workshop that people could attend for free
- Share it on a related blog post, alongside the templates
- Share it over a few weeks on social media and with my lists
- Hold the workshop and get questions live
- Have the replay available for free for a week for people who registered
- Sell access to the recording after
Sounds like a decent plan, right?
Well... it was mostly a disaster. Here's what actually happened:
- I created the workshop and publicized it
- 61 people visited the page and 8 people signed up (for reference, about 585 people visited the blog post)
- One person attended the workshop
- It was great, but it was so customized to their situation that I couldn't use the recording
- After we got off the call, I recorded the workshop by myself and got it ready to share
- I accidentally sent it to the entire list (of 40) instead of just the people who registered
- 55% opened and the video got 10 views
- No one responded to the email or the video
- I haven't put up the recording for sale
ππ
The reason I'm sharing this story is to illustrate that sometimes a great-sounding plan doesn't quite work out how you think it will. I could throw in the towel and say I'll never do another workshop, or I could brainstorm a few ways to make next time more successful.
Remember, this is all just a big experiment. Consider the advice you get in these emails and from the podcast, pick out what you think might work for you and give it a try.
What are you trying this month? Reply and let me know! I read and respond to every email. (And if you have any thoughts about how I can make future workshops easier or better, I'm all ears π)
Best,
Rene
β
P.S. When you're ready, here's how I can support you π
- β30-minute strategy session to get clarity on the first (or any) steps to your digital product
- β1:1 support to create, launch and market your first (or next) digital product
β
Scenic Route Digital
Are you an established service provider who wants an additional income stream, to grow your impact without increasing 1:1 work or to experience more time freedom? If that's you, sign up to get bi-monthly emails on how you can create, launch and market digital products.
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