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22 days of digital products, balancing client work and ways to continue to market your product
Hey Reader,
If you follow me on social, you may have seen the start of 22 days of digital products π
For 22 days, I'll be sharing the products of my podcast guests. These business owners have launched a wide variety of products β from templates and guides to mini courses to memberships. If you haven't launched a product yet, you may find some ideas and inspiration (or better still, a product that can help you solve an important problem you're having).
All of the guests I've interviewed have traveled on different paths, but there's a lot of overlap in the creation, launch and marketing process. I also find it interesting that once they started offering digital products, they didn't stop!
Follow along on Threads, Instagram stories/highlights or Twitter. I'll also post three weekly round-ups on LinkedIn if you follow me there.
Here's a quick rundown of the November episodes π¦
[Interview] Affiliate marketing alongside your digital product with Angela Markham. Angela talks about her two courses β how you can get started with affiliate marketing and how you can start your own affiliate marketing program. Plus, I ask all of my burning questions about affiliate marketing. Watch or listen to episode 42.β
[Solo] Balancing existing client work with creating a new digital product. It can be hard to set aside time to create a digital product because client work often comes first. In this episode, I share a few strategies for setting aside time, protecting that time and making the most of the time you have. Watch or listen to episode 43.β
[Interview] Allowing your products to evolve with your energetic capacity and circumstances with Maggie Gentry. Maggie's first product was a course that she ran with live meetings each week. When it didn't work out for her, she pivoted to a smaller offering that fits much better. Watch or listen to episode 44.β
[Solo] Ongoing marketing for your digital product. Launch marketing is important, but more important is how you plan to market your product ongoing. I share ways to create content, share with your audience and leverage other audiences in this episode. Watch or listen to episode 45.β
There will be two more episodes on Tuesdays in December and that will wrap up season 2. I'm excited to take a few weeks off before jumping back in to season 3 in January π
Best,
Rene
β
Scenic Route Digital
Are you an established service provider who wants an additional income stream, to grow your impact without increasing 1:1 work or to experience more time freedom? If that's you, sign up to get bi-monthly emails on how you can create, launch and market digital products.
Hey Reader, I started my podcast in January of 2023 as a way to build authority in the digital product space. Unfortunately, even though I have worked very hard, it hasn't really worked the way I wanted it to. These are the last three podcast episodes of Your First Digital Product π [Interview] Launching a product before you have a big audience with Brionna Ned. βBuild an audienceβ is one of the biggest pieces of advice in the online world, but what if you create a product first? Brionna...
Hey Reader, Since I broke my ankle last year, I've had a difficult time finding my way back into a regular exercise routine. I've tried a LOT of things that haven't worked well, but for the past month, I've just been writing down what I've done. Seeing this list, I can feel sort of a pull. I don't want to let it (or myself) down by writing none for a few days in a row. It got me thinking that if you're trying to work on your product, you could: Plan ahead of time, like with this Google Sheet....
Hey Reader, In the podcast episode that dropped today, Laura shared that she loved to create digital products, but she didn't love hooking up the twiddly bits. Creating the sales page, adding the product listing, connecting to her email marketing platform, making sure the emails were configured properly β that kind of stuff. I'm wondering if Laura is in the majority or the minority, so my question for you is β what parts do you love and what parts do you not love about creating, launching or...