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A real-life tech stack and process for selling digital products
Hey Reader,
One of my favorite parts of selling digital products is getting all the pieces to work together 😍
I'm helping a client launch her second digital product next month and wanted to share her tech stack and process.
▶️ She has a WordPress website where she's posting new content regularly. The site has a shop page that links to her products.
▶️ Her products live on Shopify. One reason she chose Shopify was for the regular monthly cost instead of paying a percentage of each transaction.
▶️ We recently switched from Zapier to Make to connect Shopify to her email marketing platform. When a customer makes a purchase, they are added to her email list.
▶️ She uses MailerLite for email marketing. She sends a free guide when people join her list, a weekly email (automated with the latest content from her website), sales emails when she launches a new product, follow up emails after someone purchases a product and one-off emails now and again.
And that's it! Four pieces of software.
This is just one of MANY ways to set up your digital product, but the basics include — your website, a place to sell your products and way to communicate with customers and people who haven't bought yet.
Have you launched a product or are considering it? What software do you use and love?
Best,
Rene
P.S. I don't have any YouTube lives scheduled right now, but will be planning one soon. Are there any topics that you'd like me to cover? Reply to this email and let me know!
Scenic Route Digital
Rene Morozowich
Are you an established service provider who wants an additional income stream, to grow your impact without increasing 1:1 work or to experience more time freedom? If that's you, sign up to get bi-monthly emails on how you can create, launch and market digital products.
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