Hey Reader,

If you follow me on social, you may have seen the start of 22 days of digital products 🙌

For 22 days, I'll be sharing the products of my podcast guests. These business owners have launched a wide variety of products – from templates and guides to mini courses to memberships. If you haven't launched a product yet, you may find some ideas and inspiration (or better still, a product that can help you solve an important problem you're having).

All of the guests I've interviewed have traveled on different paths, but there's a lot of overlap in the creation, launch and marketing process. I also find it interesting that once they started offering digital products, they didn't stop!

Follow along on Threads, Instagram stories/highlights or Twitter. I'll also post three weekly round-ups on LinkedIn if you follow me there.

Here's a quick rundown of the November episodes 🦃

[Interview] Affiliate marketing alongside your digital product with Angela Markham. Angela talks about her two courses – how you can get started with affiliate marketing and how you can start your own affiliate marketing program. Plus, I ask all of my burning questions about affiliate marketing. Watch or listen to episode 42.​

[Solo] Balancing existing client work with creating a new digital product. It can be hard to set aside time to create a digital product because client work often comes first. In this episode, I share a few strategies for setting aside time, protecting that time and making the most of the time you have. Watch or listen to episode 43.​

[Interview] Allowing your products to evolve with your energetic capacity and circumstances with Maggie Gentry. Maggie's first product was a course that she ran with live meetings each week. When it didn't work out for her, she pivoted to a smaller offering that fits much better. Watch or listen to episode 44.​

[Solo] Ongoing marketing for your digital product. Launch marketing is important, but more important is how you plan to market your product ongoing. I share ways to create content, share with your audience and leverage other audiences in this episode. Watch or listen to episode 45.​

There will be two more episodes on Tuesdays in December and that will wrap up season 2. I'm excited to take a few weeks off before jumping back in to season 3 in January 🎉

Best,
Rene

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